What exactly does Thrivology Digital do?

We offer AI consulting for small businesses — specifically, we diagnose where your team is losing time and money to work that doesn't need a human, then we build the systems to fix it. That typically covers three areas: keeping your marketing and visibility consistent when the team gets busy, converting more leads before they go cold, and making sure client retention isn't depending on someone remembering to follow up. We assess first, build what the assessment shows is worth building, and hand it over working.

Is AI actually a realistic alternative to hiring someone?

For many UK businesses, AI consulting for small businesses has become a genuine alternative to the next hire — particularly for repeatable work like follow-ups, proposals, reports, and client communications. An AI system doesn't add to your National Insurance bill, doesn't need three months to get up to speed, and doesn't take annual leave. Whether it's the right answer for your specific situation depends on what your team is actually spending time on — which is exactly what the assessment shows you before you commit to anything.

Do you only work with service businesses?

We work with any business that has repeatable processes costing time or money — whether that's a professional services firm, a recruitment agency, an accountancy practice, or a business that delivers something more tangible. The distinction that matters isn't really product versus service. It's whether your team is doing the same kinds of tasks repeatedly. A window cleaning company with twenty staff and a manual booking and invoicing process has exactly the same automation opportunity as a marketing consultancy billing £2 million a year. If the process repeats, we can almost certainly help.

What's the difference between what you do and just using ChatGPT?

ChatGPT is a general-purpose tool — it can help an individual be more productive, but it doesn't connect to your business. What we do is different: we analyse your specific workflows to identify where generative AI can replace repeatable human effort, then we build those connections — into your CRM, your email platform, your existing systems — so the work actually happens automatically rather than requiring someone to remember to use a tool. The result is capacity recovered across your whole team, not just one person getting slightly faster at writing emails.

We've already spent money on AI tools that nobody uses. Why would this be different?

Because tools weren't the problem. Nobody mapped where they would create genuine value in your business. We assess your business function by function first, then build into the workflows your team already uses. If it does not get used in practice, it has not been implemented properly.

Our business is relationship-driven. Won't AI make us feel like a faceless corporation?

AI doesn't go near the human parts. The conversations. The trust. The judgement calls. It handles the invisible admin that eats your team's time. Result: your best people spend more time on relationships, not less.

We tried to implement a CRM a few years ago. It was a disaster. This feels the same.

We don't roll out new software. We build automation into tools your team already uses. No new system to learn. No months of IT disruption. Many clients see their first systems live within the first week of build, depending on complexity and access.

What about data security and GDPR?

Data privacy is built into the assessment from day one — not bolted on afterwards. We map what data is involved, where it goes, and flag implications before anything is built. If there are genuine data concerns, we tell you and recommend an alternative approach.

What if the assessment shows AI isn't right for our business?

Then we will tell you that. The assessment is designed to show where AI will create measurable value in your business — and where it will not. We would rather give you an honest answer than build something you will not use six weeks later.

How much does this cost? Can you give me a straight answer?

Yes. The assessment is £3,500. Full build is from £8,500 — costs depend on scope, complexity, and what the assessment shows is worth implementing. Ongoing Optimise support is optional. We publish pricing because you should know what you are deciding before you speak to anyone. No request-a-quote barriers. No surprises. If you want the full breakdown, you can view our Services page.

My team is already stretched. I can't ask them to take on another project.

That is exactly why we work this way. Your total time across the Assess and Build phases is typically under 5 hours. We do the heavy lifting. Your team gives input where needed, approves what is being built, and then gets time back once the systems are live.

Are we big enough for this?

If you have 5 or more employees and repeatable processes that eat time, you're the right size. We work with service businesses from £250K turnover upwards — typically 5 to 50 people. If you're generating revenue, have a team doing repeatable work, and want to grow without your costs growing at the same rate, you're exactly who this is built for.

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