Last updated: April 2026 | Thrivology Limited (trading as Thrivology Digital) | Company No. 13215559
Please read these Terms and Conditions carefully before using thrivology.digital (the “Website”) or engaging any services provided by Thrivology Limited, a company registered in England and Wales (Company No. 13215559), trading as Thrivology Digital (“we,” “us,” “our”).
By using the Website or enquiring about our services, you agree to be bound by these Terms. If you do not agree, please do not use the Website.
1. About Us
Thrivology Digital is a B2B AI implementation consultancy. We provide AI readiness assessments, AI system implementation, and ongoing optimisation services to service-based businesses in the United Kingdom. Our registered office is at 7 Heron Court, Bedford, Bedfordshire, MK40 4UQ. Company No. 13215559. VAT registration details are available on request.
All commercial proposals, contracts, and invoices are issued by Thrivology Limited. A formal client engagement is established only upon execution of a signed written agreement between the client and Thrivology Limited.
2. Website Use
You must be at least 18 years old to use this Website. This Website is intended for business owners, directors, and professionals. You agree to use this Website only for lawful purposes and in a manner that does not infringe the rights of others or restrict their use and enjoyment of the Website.
We reserve the right to restrict or terminate access to the Website at any time without notice.
3. Our Services
Thrivology Digital offers three tiers of service, each governed by a separate written client agreement:
- Tier 1 — AI Readiness Assessment: A paid diagnostic engagement resulting in a written AI Implementation Roadmap. Delivered within an agreed timeframe following the discovery interview. Payment terms: 50% on commencement, 50% on delivery of the completed roadmap.
- Tier 2 — AI Implementation Build: Full assessment plus custom AI system build. Scope, pricing, and payment terms are confirmed in a written proposal before work commences.
- Tier 3 — Optimisation Retainer: Available to Tier 2 clients following implementation. Subject to a minimum commitment period as set out in the client agreement. Continues on a rolling basis after the initial term with 30 days’ written notice to cancel.
Current pricing for all service tiers is published on our Website and is subject to change. The pricing confirmed in your written client agreement governs that engagement.
4. Payment Terms
Payment terms for each engagement are set out in the individual client agreement. Where not otherwise stated:
- Invoices are payable within 14 days of issue
- Work does not commence until the initial payment has been received
- Late payments may attract interest under the Late Payment of Commercial Debts (Interest) Act 1998
- Thrivology Limited reserves the right to suspend delivery if invoices remain outstanding beyond their payment date
5. Cancellation and Refunds
Cancellation terms are set out in each client agreement. As a general principle:
- Tier 1 Assessment fees are non-refundable once work has commenced, as they represent professional time and methodology applied specifically to your business
- Tier 2 Build engagements may be cancelled before work commences without penalty. If cancelled after commencement, fees are due in proportion to work completed
- Tier 3 Retainer agreements may be cancelled after the minimum 3-month term with 30 days’ written notice
Nothing in this section affects your statutory rights under applicable UK law.
6. Intellectual Property
All content on this Website — including text, graphics, methodology descriptions, framework names (including the ALeM Framework and the Gen-Dox concept), case studies, tools, and branding — is the intellectual property of Thrivology Limited unless otherwise stated. All rights are reserved.
You may not reproduce, distribute, modify, or commercially exploit any content from this Website without prior written permission from Thrivology Limited.
Where we build AI systems for a client under a Tier 2 engagement, the specific systems built for that client are owned by the client upon full payment. Thrivology Limited retains ownership of the underlying methodology, frameworks, and any proprietary components used in delivery.
7. Confidentiality
Both parties to any client engagement agree to treat as confidential any non-public information shared during the course of that engagement. Thrivology Limited will not disclose client business information to third parties except where required to deliver the agreed services, required by law, or with the client’s written consent.
8. Limitation of Liability
To the fullest extent permitted by applicable law, Thrivology Limited shall not be liable for any indirect, incidental, or consequential losses arising from use of this Website or from any client engagement, including but not limited to loss of profit, loss of data, or business interruption.
Our total aggregate liability to any client in connection with any engagement shall not exceed the total fees paid by that client for the specific engagement giving rise to the claim.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded under the laws of England and Wales.
9. Third-Party Links and Tools
This Website may contain links to third-party websites or reference third-party tools and platforms. These are provided for information only. We do not endorse or take responsibility for the content, security, or practices of any third-party website or service.
Where our service delivery involves third-party platforms (such as automation tools, AI APIs, or CRM integrations), the client’s use of those platforms is subject to the respective third party’s own terms of service.
10. Data Protection
We handle personal data in accordance with our Privacy Policy and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where a client engagement involves processing personal data on behalf of a client, the parties will enter into a Data Processing Agreement as required.
11. Accuracy of Website Information
We make reasonable efforts to ensure that the information published on this Website is accurate and current. However, the field of AI and business technology changes rapidly. We do not warrant that all Website content is complete, accurate, or free from error at all times. Content is provided for general information and should not be relied upon as professional advice for your specific circumstances.
Pricing and service information on the Website is indicative. Confirmed terms are always set out in a written client agreement.
12. Changes to These Terms
We reserve the right to update these Terms and Conditions at any time. The “Last updated” date at the top of this page reflects the most recent revision. Your continued use of the Website after any changes constitutes acceptance of the updated Terms. For active client engagements, the Terms in place at the time of the signed agreement govern that engagement.
13. Governing Law and Jurisdiction
These Terms and Conditions are governed by the laws of England and Wales. Any disputes arising from your use of this Website or any engagement with Thrivology Limited shall be subject to the exclusive jurisdiction of the courts of England and Wales.
14. Contact
If you have any questions about these Terms, please contact us:
- Email: hello@thrivology.digital
- Post: Thrivology Limited, 7 Heron Court, Bedford, Bedfordshire, MK40 4UQ
- Company No.: 13215559 (registered in England and Wales)
Our Privacy Policy, Cookie Policy, and Disclaimer are published separately on this Website.