Measuring LLM Performance: Learn how to track key metrics, measure the effectiveness of your automated marketing campaigns, and demonstrate ROI for your AI investments. This session covers analytics platforms, data visualization techniques, and reporting best practices.
Dynamic Capabilities and Adaptability: Explore how to develop dynamic capabilities within your business to adapt to the ever-evolving Al landscape and stay ahead of the curve. This session covers continuous learning, strategic agility, and resource reconfiguration.
Emerging Trends and the Future of AI in Marketing: Discuss emerging trends and advancements in LLMs and other AI technologies, exploring their potential impact on the future of marketing and how MBs can prepare for these changes.
Q&A and Wrap-up: A final session to address your questions, discuss challenges, and offer ongoing support for your AI journey. This includes access to additional resources, networking opportunities, and community support.