Last updated: April 2026 | Thrivology Limited (trading as Thrivology Digital) | Company No. 13215559
Please read this Disclaimer carefully before using darkslateblue-rhinoceros-247949.hostingersite.com (the “Website”), operated by Thrivology Limited, a company registered in England and Wales (Company No. 13215559), trading as Thrivology Digital.
By visiting and using the Website, you agree to be bound by the terms set out below. If you do not agree, please do not use the Website.
1. Who We Are
Thrivology Digital is a B2B AI implementation consultancy. We work with established UK service businesses to assess where artificial intelligence creates genuine operational value and, where appropriate, implement AI systems into their workflows. Our Website provides information about our services, methodology, and insights into AI adoption for business.
Nothing on this Website constitutes a client relationship unless a formal written agreement has been signed between you and Thrivology Limited.
2. Information and Educational Content
The content published on this Website — including articles, case studies, ROI calculations, statistics, and any other materials — is provided for general information and educational purposes only. It reflects our experience, research, and professional opinion, but it does not constitute formal business, legal, financial, technical, or professional advice.
Any figures, estimates, or projections presented on this Website (including those generated by our AI ROI Calculator) are illustrative only. They are based on aggregated data from UK service businesses and general research. Actual results will vary depending on your specific business, sector, team, processes, and implementation context. Nothing on this Website constitutes a guarantee of any specific outcome, financial result, or business improvement.
You should not act on any information found on this Website without first seeking appropriate professional advice tailored to your specific circumstances.
3. Our Assessment Approach and Honest Outcomes
Thrivology Digital operates an assessment-first methodology. Our paid AI Readiness Assessment is a standalone diagnostic engagement. It results in a written AI Implementation Roadmap identifying where AI creates genuine value in your specific business — and, equally importantly, where it does not.
Where our assessment concludes that AI automation is unlikely to deliver at least £20,000 in identifiable annual savings or 200 hours of reclaimed annual capacity for your business, we will say so clearly and honestly in the roadmap. In that circumstance, we will not recommend that you proceed to a build engagement. This is not a financial guarantee or warranty — the Assessment fee remains payable in all cases as it represents the professional time and methodology applied to your business. It reflects our commitment to honest recommendations over revenue.
Where we do proceed to a Build engagement under a separate written agreement, any specific performance commitments, warranties, or post-build optimisation obligations relating to that build are set out in that written agreement. Those specific written commitments take precedence over this general Disclaimer in relation to the specific matter to which they apply.
Nothing in this section constitutes a guarantee of any specific commercial outcome, financial result, or return on investment from any engagement with Thrivology Digital.
4. No Professional or Advisory Relationship
Reading content on this Website, completing our ROI Calculator, or receiving any automated output does not create a client relationship, advisory relationship, or any professional engagement between you and Thrivology Limited. A formal client relationship is established only upon execution of a signed written agreement.
5. Third-Party Information and Links
This Website may contain links to, or references to, third-party websites, tools, publications, or services. These are provided for your convenience and information only. Thrivology Limited does not endorse, control, or take responsibility for the content, accuracy, or practices of any third-party website or service. Any decision to use a third-party product or service is made entirely at your own risk.
Where we reference third-party research, statistics, or published data (such as from McKinsey, MIT Sloan, or other sources), we have made reasonable efforts to ensure accuracy, but we cannot guarantee that such third-party information remains current or complete.
6. Accuracy and Currency of Information
We make reasonable efforts to ensure that the information on this Website is accurate and up to date. However, the field of artificial intelligence and business technology changes rapidly. We do not warrant that the content of this Website is accurate, complete, current, or free from error at all times. We reserve the right to update, amend, or remove any content at any time without notice.
7. Limitation of Liability
To the fullest extent permitted by applicable law, Thrivology Limited, its directors, employees, contractors, and associates shall not be liable for any direct, indirect, incidental, consequential, or special loss or damage arising from:
- Your use of, or inability to use, this Website or its content
- Any reliance placed on information, tools, or materials found on this Website
- Any errors, omissions, or inaccuracies in the content of this Website
- Any third-party content, products, or services referenced or linked from this Website
Nothing in this Disclaimer excludes or limits liability for death or personal injury caused by negligence, fraudulent misrepresentation, or any other liability that cannot be excluded under English law.
8. Testimonials and Results
Any client testimonials, case studies, or results featured on this Website represent the individual experiences of specific clients in specific circumstances. They are not a guarantee that all clients will achieve the same or similar outcomes. Results will vary depending on factors including but not limited to business size, sector, existing processes, team engagement, and implementation scope.
9. Intellectual Property
All content on this Website — including text, graphics, methodology descriptions, framework names (including the ALeM Framework and Gen-Dox concept), and branding — is the intellectual property of Thrivology Limited unless otherwise stated. You may not reproduce, distribute, or use any content from this Website without prior written permission from Thrivology Limited.
10. Age Requirement
This Website and our services are intended solely for business owners, directors, and professionals aged 18 and over. We do not knowingly engage with or collect personal data from anyone under the age of 18.
11. Governing Law
This Disclaimer and any disputes arising from your use of this Website are governed by the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the courts of England and Wales in relation to any such disputes.
12. Changes to This Disclaimer
We reserve the right to update this Disclaimer at any time. The “Last updated” date at the top of this page reflects the most recent revision. Your continued use of the Website after any changes constitutes your acceptance of the updated Disclaimer. We recommend reviewing this page periodically.
13. Contact
If you have any questions about this Disclaimer, please contact us:
- Email: hello@darkslateblue-rhinoceros-247949.hostingersite.com
- Post: Thrivology Limited, 7 Heron Court, Bedford, Bedfordshire, MK40 4UQ
- Company No.: 13215559 (registered in England and Wales)
Our Privacy Policy and Cookie Policy are published separately on this Website.